Dein warns of over exposure

December 1st, 2004 by admin

TV coverage reaches saturation point

One of the most influential figures in football has warned that too much television exposure could damage the Premier League.

Arsenal vice-chairman and FA board member David Dein has claimed that television coverage of football has reached saturation point and has left the game in “intensive care”.

Speaking at the Soccerex conference in Dubai, Mr Dein added:

“Perhaps we are getting to the stage where less is more. Television has been the driving force over the past ten years but we must constantly improve if we want to remain as the world’s leading league competition. We must monitor the quality of the product and ensure attendances do not decline, and we must balance that with the quantity of exposure on TV too.”

Trevor Birch - the man who withdrew his interest in the vacancy for FA chief executive - also spoke in Dubai about the dangers of escalating player salaries.

The former Leeds United, Everton and Chelsea chief executive said the top players were now in a “privileged position” as far as wages were concerned but this could soon change.

He explained:

“This is down to one factor: Sky television and the income it has brought in. We are in an unsustainable, fragile position. If the next TV deal is not as much, player salaries will be adversely affected. Media rights have a huge impact. In the last 10-15 years, the players have gained the ascendancy over the clubs. Football is not like other normal businesses because of its unreal competitive nature.”

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